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Nationwide Life Competitor Match Program

From 9/12/2016 – 12/31/2016, Nationwide will match trial or formal applications from the carriers listed. Please see additional eligibility requirements also listed below.


  • Two matching offers are required (accelerated underwriting programs are excluded):
    • Offer letter or e-mail must be dated and include any specifics regarding the offer
    • Offers must be dated within 90 days of the Nationwide new business application
    • All underwriting requirements that were used to assess the risk must be included
  • Ages 25 – 70
  • Permanent products only (does not include Term or Nationwide CareMatters℠
  • Up to face amount of $2.5M
  • The competitors’ rate class must be Standard or bette
  • Nationwide’s underwriting assessment must be rated Table C or bette
  • Long-term care riders will continue to be underwritten separately
  • Qualifying carriers:

John Hancock, Lincoln, Mass Mutual, MetLife, Mutual of Omaha, New York Life, Northwestern Mutual, Pacific Life, Penn Mutual, Principal, Protective, Prudential, Symetra, Voya

CLICK HERE to view the full official announcement