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John Hancock’s Vitality Program

John Hancock Introduces a New Approach to Life Insurance

Today John Hancock announced and launched a new interactive, personalized wellness program designed to recognize and reward you for living a healthy life. In fact, the healthier your lifestyle, the more you can save – and the greater your potential rewards.

As part of the John Hancock Vitality Program, policyholders receive personalized health goals and can easily log their activities using online and automated tools, which are integrated with personal health technology. In fact, John Hancock is giving every new policyholder a free Fitbit® as one easy way to track their progress.

Policyholders immediately begin accumulating “Vitality Points” after their policy is issued and when they complete health related activities like exercising, getting an annual health screening or even a flu shot.

The number of Vitality Points a policyholder earns over the course of a year determines their program status level. The healthier their lifestyle, the more points they can accumulate to earn valuable travel, shopping and entertainment-related rewards and discounts from leading retailers. Additionally, depending on the type of product they purchase, a policyholder could save as much as 15 percent off their annual premium.

For example, a 45 year old couple (of average health) buying Protection UL with Vitality life insurance policies of $500,000 each could potentially save more than $25,000 on their premiums by the time they reach 85, with additional savings if they live longer, assuming they reach gold status in all years.

“We are reinventing the consumer life insurance experience and changing the way people think about this critical component of their overall financial health,” said Craig Bromley, President, John Hancock Financial. “We believe this offering will make life insurance relevant for new generations of consumers and reinvigorate the entire category.”

Availability of this program varies by state, and is currently available in over 30 states.

Contact Madison Brokerage or visit for more information.