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North American: Smart Money

Smart Money is money your clients want to control and be able to access during times of need. While there are several options for where to keep this Smart Money, one that’s too often overlooked is permanent life insurance.

With North American’s unique Smart Money concept, money is transferred from your client’s current financial vehicles to purchase a permanent life insurance policy that immediately provides a death benefit for the policy’s beneficiary. Permanent life insurance also has the potential to build cash value growth while providing access to as much cash as possible.

With the Smart Money concept using permanent life insurance, your clients gain three powerful benefits:

  1. Death benefit protection – The generally income tax-free proceeds could help a family continue, or the funds may be used to pass on a legacy.
  2. Cash value growth – Your clients have an opportunity to build cash value for financial needs down the road.
  3. Access to funds Life insurance offers cash surrender value that is available for unexpected or immediate needs. Funds may be taken as loans or withdrawals for any reason. Plus, additional design elements may include the ability to accelerate the death benefit if your client is diagnosed with a qualifying illness.

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