Florida, Massachusetts, Pennsylvania, Utah, & Vermont: Genworth Life Enhances Product Features and Pricing Effective October 19, 2009

The following product features and pricing changes will take effect on October 19, 2009. These changes will impact the applications and forms you submit for new business.

Privileged Choice and Classic Select will offer:

• Refreshed pricing
• 3% Compound Inflation option
• Ability to select Return of Premium riders on coverage selection pages of the new application
  • New riders for Massachusetts
  • In Pennsylvania, the rider is a 4 Year Return of Premium option, and the Graded option is not available

In addition to the above changes, Pennsylvania will no longer allow the multi-life business discount (producer discount is still available) on Privileged Choice and Classic Select applications; however, we will continue to allow groups to be list billed.

Form Changes

• New applications with an edition date of 10/01/09 contain revised Coverage Selection pages to include the Return of Premium (ROP) rider, eliminating the need for a separate ROP booklet.
• New suitability/personal worksheets included in updated state forms booklets
• New product brochures and minor changes to other sales and marketing material

Transition Rules

• Applications dated on or after October 19, 2009 for both products must use the new applications and will receive the new rates.

Material and Form Availability
The new applications, forms and marketing materials will be available to download and order through normal fulfillment channels on October 12, 2009. Our quote tools will be updated with the new inflation option and enhanced rates on October 19, 2009.

Privileged Choice and Classic Select Product & Rate Enhancements

As a market leader in individual long term care insurance, we have strong customer acceptance of our Privileged Choice and Classic Select products, which were launched in 2003. We are introducing enhancements to these products with refreshed pricing. Our intent is to freshen the products with additional features.

What are the enhancements?
We are incorporating numerous minor changes to satisfy state requirements, updating some of the coverage provisions and incorporating a minor increase in rates for new business. Enhancements will include:

• Addition of a 3% compound inflation option (not available with IN Partnership)
• Return of Premium is now on the coverage selection page so the separate ROP booklet is no longer needed (Not available in NJ and TN)
• Return of Premium riders available in MA, NC, PA & TX (and called Refund of Premium in Texas)
• Limited Pay rates available in TN and TX

How will these enhancements affect your clients?
Updated rates for new sales will average about 5% more (10% in Florida and New York.)  Only existing clients who currently have long term care insurance and add to their coverage, such as adding an inflation protection option or increasing their daily benefit, will be impacted. If their increased coverage is approved, it will be at the higher rate.

What products are affected?
New sales of Privileged Choice and Classic Select and their corresponding Partnership offerings are the only products affected. (Current California product offerings, including the Partnership product and New York's Partnership Plus are excluded.)

When will the new enhancements & rates take effect?
Initially the enhancements and rates were effective in 26 states on October 1, 2007.  MD and NY were effective March 31, 2008, and DE, GA, IL, IN, KY, MT, NJ and OK were effective June 16, 2008 and AR, KS, and TN were effective March 9, 2009. AZ & TX were effective June 29, 2009, NC was effective August 17, 2009.The enhancements and rates will be effective October 19, 2009 in FL, MA, PA, UT, & VT.

The following states have approved these changes to Privileged Choice & Classic Select: AK, AL, AR, AZ, CO, DC, DE, FL, GA, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WI, WV, WY

Why is 3% compound inflation protection being offered on Privileged Choice and  Classic Select?
Adding this option for inflation protection was based on several customer needs:

1. Affordability.
   3% compound is approximately 23% less expensive than 5% compound for those who prefer the compound to simple inflation protection option.
2. Qualifies for Partnership in many states.
   In most states 3% compound still fulfills the inflation requirement for qualified Partnership-eligible policies purchased by clients under the issue age of 76.
3. Reflects the Consumer Price Index.
   The Consumer Price Index (CPI) is a common indicator of the annual rate of inflation. Over the past 7 years, the CPI has averaged just less than 3%. Other carriers offer CPI as an option, so the 3% compound can provide similar protection for a comparable cost along with a  predictable rate of coverage increase over time.

Long term care insurance underwritten by Genworth Life Insurance Company and, in New York, by Genworth Life Insurance Company of New York.  Administrative Offices: Richmond, VA Privileged Choice and Classic Select are not available in CA.